JOLLOF FESTIVAL NYC

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Jollof rice is a common dish in West Africa, with many names and of course many variations on the recipe based on the region. Senegal is said to have actually devised this wonderful staple dish; The name Jollof rice originates from ‘Wolof’ the name of the people of Senegal and Gambia and they call it ‘Theiboudienne’. The following West African countries have an adaptation of Jollof rice; I know with certainty and have had Jollof from Ghana, Nigeria, Liberia, Ivory Coast; I have yet to have it from Togo, Cameroon, Mali, Gambia and Sierra Leone. There has been some contention among us, west Africans as who makes the best Jollof. #JollofWars.

I should preface the following by “humbly” admitting that as an Ivoirian, I can say 20258134_10214001916025856_5715859833511970032_nunequivocally without a shred of bias that Cote d’Ivoire’s Jollof “Riz au gras” is by far the BEST JOLLOF!  So obviously, I went into this festival with an ‘open, objective mind’.

The Jollof Festival in NYC took place on July 23rd, at 2pm at 26 Bridge Dumbo, Brooklyn NY;  is meant to bring people together to provide all an opportunity to sample the dish and to then decide on a “winner”. Also present were vendors of all sort of African and African inspired goods. To name a few: Nafis Original African Hot Pepper Condiments and Sauces, have wonderful vegan dishes to sample. WC Artistry had an array of accessories. As well as Dabota Collection with journals with African print covers along with women and men clothing line and many more.

It was a wonderful event, Nigerian Jollof won, and that is all I will say about that! (I am not bitter at all). I look forward to the next one.

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Happy Mother’s Day

by Francine Holmes

To all women around the world, wishing you all a happy mother’s day!

MOTHERDAY

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African Exfoliating Body Nets

SOLD OUT!

They are baaack and available while supplies last! IMG_5510

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Say Something Meaningful! (African Style)

Proverbs have been, and will remain an integral part of African culture.

Proverbs are used to illustrate ideas, reinforce arguments and deliver messages of inspiration, consolation, celebration and advice.

There is no better time than now to earnestly express yourself “African style”.

Our cards are the ideal gift for any occasion. Our best sellers are the cards pictured below. They have been quite popular as a show of support for organizers, activists or simply anyone in need of encouragement.

 

 

Show everyone your creative pith!

The great Nigerian author Chinua Achebe once wrote: “Proverbs are the palm oil with which words are eaten.”

Say it in a variety of ways with cards printed on premium quality paper.

-African fabric designs

-Dimensions: 4″ x 5.6″ (portrait)

5.6″ x 4″ (landscape)

-Printed on thick, semi-gloss paper

-Matte finish inside for smudge-free writing

    -White envelope included
*Value pack of 4 cards available


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Tangerine Statement Jacket

Get noticed in this African print Tangerine dress-jacket!

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This impeccably well-tailored, gorgeous and vibrant dress Jacket is a must have for any wardrobe.

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It’s a long sleeve, floor length duster with two side pockets.
It has a full  A-line silhouette, lined with rich 100% cotton

This jacket can be worn as a dress. It can be dressed up for a special outing or down with jeans.

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African Net – Back in stock! 

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Happy Valentine’s Day

VALENTINE SPECIAL $20 gift basket. Choose from Sampler basket or Build your own.
  

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Happy Snow

snowday

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New Year’s FLASH SALE

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Hello December

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